Meeting Planners Guide To a Successful Event
Eight months in advance
- Establish the meeting theme and objectives.
- Establish a budget.
- Establish your audience: size of group, number of facilitators and speakers.
- Select the meeting date.
- Contact convention centers, conference centers, hotels, tourist and visitor bureaus in the area; select meeting venue.
Six months in advance
- Finalize the length and the agenda of the meeting.
- Decide on speakers/trainers that will address the topics and objectives of meeting; contact speakers bureau to check on availability and fees; book speakers.
- Make facility arrangements, including catering and specific meeting rooms you’ll need. Have all decisions finalized in a contract with the venue.
- Block hotel rooms for out-of-town attendees.
- If you plan to have a vendor area, decide which vendors you wish to make available to your participants, and send invitations to participate.
- If you plan to offer entertainment, select and book.
- Create and send invitations/programs to attendee list including the date, place and objectives of meeting, and organize the “RSVP” system.
Three months in advance
- Decide what materials need to be included in registration packet; organize materials to be printed.
- Arrange meet and greet for airport arrivals, ground transportation arrangements, etc.
- Plan meeting room setups and notify site of any additional requirements.
- Order necessary directional or welcome signs, conference banners, and room signs.
- Order necessary directional or welcome signs, conference banners, and room signs.
- Make all arrangements for shipping materials.
- Arrange for any on-site communication needs such as internet provider, telephone accessibility, office services, cell phone accommodations, etc.
- Decide on the use of giveaways. Order and confirm delivery date.
- Send follow-up to original invitation to invitees who have not responded.
Four to six weeks in advance
- Reconfirm with all external vendors.
- Copy all materials that will be distributed.
- Send attendees information regarding meeting attire, agenda, hotel and travel arrangements, pertinent telephone numbers and contact information.
Two weeks in advance
- Prepare registration materials and name tags.
- Ship all required materials in numbered boxes to meeting site. Notify venue about shipment and expected arrival date, and ask for confirmation of arrival.
One week in advance
- Check weather for possible delays and develop a plan, if necessary.
- Coordinate delivery of special guest room gifts.
- Coordinate final logistics with security and parking staff.
- Confirm room list and check in procedure with registration desk, along with rooms for VIPs and attendees with special needs.
- Arrange for use of site marquee boards if available with venue manager.
- Confirm billing procedures.
- Check inventory of shipped materials.
- Meet with your staff about on-site coordination and assign responsibilities.
Follow up
- File all prices, vendors, and “lessons learned” for future meeting planning.
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